At Prospecta Global Solutions, clearly and objectively classifying the maturity stage of each potential buyer is a core part of our B2B demand generation methodology. This accurate analysis ensures alignment of expectations with our clients and helps build strong, long-term partnerships through active prospecting.
Not every contact qualifies as a lead. That’s why Prospecta created a strategic classification: the Suspect.
A Suspect is a company that shows relevant signs of interest and purchase potential. It represents a middle stage, beyond a cold contact, but still under evaluation regarding actual buying intent.
This distinction is critical for a more effective and segmented sales outsourcing strategy. By identifying high-potential suspects early, we increase the precision of our outreach efforts and improve the performance of the sales funnel.
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